Breakthrough: How Great Companies Set Outrageous Objectives and Achieve Them

Breakthrough will help executives lead their teams to peerless, unsurpassed performance by helping them define a grand goal and engage the organization to pursue and achieve that goal, no matter how difficult the challenge seems. Based on a ten-year landmark study of more than seventy bold, breakthrough companies such as IBM, Dayton-Hudson, Progressive Insurance, EMC, American Standard, Charles Schwab, and Dell Computer, the book shows how these remarkable companies adopted outrageous objec...