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About the Author
What People are Saying About This
Frances C. Engoron, U.S. Leader, Learning and Education, PricewaterhouseCoopers
Breakthrough Creativity illuminates an essential skill for the New Economy, and provides practical advice, methods, and tools for optimizing creativity in the workplace. I especially like the emphasis on playing to one’s strengths and creating teams with complementary talents for creativity.
Andrew J. Kaslow, Ph.D., Senior Vice President, People Development, AOL Time Warner
As the chief human resources executive of AOL Time Warner, a leading Internet-age company that lists Creativity as one of its seven core values, I am especially excited about the potential of using this breakthrough book to help operationalize this essential value in our enterprise of 80,000 associates worldwide, and I am convinced that other HR and management development professionals and consultants will find it very beneficial.
Most Helpful Customer Reviews
In theory and in summary, author Lynne C. Levesque¿s book sounds wonderful. Today¿s changing business environment pressures everyone to come up with creative ideas, but not everyone is creative, or so goes common thinking. Levesque argues that everyone is creative, or can be, but that there are different types of creativity. Working from a base in Jungian psychology, and writing somewhat stiffly, Levesque explains eight major types of creativity. She has clearly studied creativity thoroughly. She provides historic examples, quotations and countless tools - including an analysis of creative personality strengths based on the Myers-Brig Type Indicator - to support her thesis that minds work in different ways. Unfortunately, she gives little evidence that people become more creative when they follow her suggestions, and that¿s the rub. Her specific suggestions sound great, but idealistic: how many organizations have the resources to assemble teams with complementary creativity styles? As a result, we recommend this book to two groups of readers who may have the knowledge to get the most from it: those who welcome the theoretical discussion as well as the practical suggestions, and those who are devoted to fostering creativity.
Breakthrough Creativity unleashes the power of the Myers-Briggs tool for the management professional. As a Project Management consultant and coach, my clients face two major challenges and this book addresses both: 1) Building an 'instant' team from diverse specialties and departments, and 2) Communicating effectively with a variety of personality types. Lynne Levesque's book is a practical, easy to use, reference tool. I give my clients a copy of the book to reinforce our discussions - so they can get their teams into the 'performing' stage faster, optimize team interactions, and produce creative results.