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Broken Promises: An Unconventional View of What Went Wrong at IBM

By Daniel Quinn Mills, G. Bruce Friesen
Hardcover
$22.95
By Daniel Quinn Mills, G. Bruce Friesen
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This text examines IBM's culture and history, looking at various challenges that have faced the company. Illustrating that IBM's poor performance in the 1990s is part of a repeated pattern, it argues that IBM's biggest problems have stemmed from breaking commitments to its employees and customers.

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