Bronze Seeks Silver: Lessons from a Creative Career in Marketing

Marketing was destiny for Mat Zucker - the perfect cocktail of creativity, art and salesmanship. But before becoming chief creative officer of the world's largest direct marketing agency and now partner at a global management consultancy, he had to pay his dues. First as a secretary at a big ad agency, mastering a West Virginian accent, and then, as a writer, researching the phenomenon of spanking parties, he's picked up both hard lessons about selling brands and managing careers, with many...