Brown Is the New White: How the Demographic Revolution Has Created a New American Majority

Brown Is the New White: How the Demographic Revolution Has Created a New American Majority

by Steve Phillips


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The New York Times and Washington Post bestseller that sparked a national conversation about America’s new progressive, multiracial majority, updated to include data from the 2016 election

When it first appeared in the lead-up to the 2016 election, Brown Is the New White helped spark a national discussion of race and electoral politics and the often-misdirected spending priorities of the Democratic party. This “slim yet jam-packed call to action” (Booklist) contained a “detailed, data-driven illustration of the rapidly increasing number of racial minorities in America” (NBC News) and their significance in shaping our political future.

Completely revised and updated to address the aftermath of the 2016 election, this first paperback edition of Brown Is the New White doubles down on its original insights. Attacking the “myth of the white swing voter” head-on, Steve Phillips, named one of “America’s Top 50 Influencers” by Campaigns & Elections, closely examines 2016 election results against a long backdrop of shifts in the electoral map over the past generation—arguing that, now more than ever, hope for a more progressive political future lies not with increased advertising to middle-of-the-road white voters, but with cultivating America’s growing, diverse majority.

Emerging as a respected and clear-headed commentator on American politics at a time of pessimism and confusion among Democrats, Phillips offers a stirring answer to anyone who thinks the immediate future holds nothing but Trump and Republican majorities.

Product Details

ISBN-13: 9781620973141
Publisher: New Press, The
Publication date: 03/06/2018
Edition description: Revised
Pages: 304
Sales rank: 517,927
Product dimensions: 5.40(w) x 8.20(h) x 0.90(d)

About the Author

Steve Phillips became the youngest person ever elected to public office in San Francisco and went on to serve as president of the Board of Education. He is a co-founder of, a social justice organization that conducted the largest independent voter mobilization efforts backing Barack Obama, Cory Booker, and Kamala Harris. In 2014, he co-authored the first-ever audit of Democratic Party spending and was named one of "America's Top 50 Influencers" by Campaigns & Elections. He has appeared on multiple national radio and television networks, including NBC, CNN, Fox News, and TV One. He was a featured speaker at the City Club of Cleveland in 2014, and his address on race and politics was nationally broadcast on C-SPAN. He holds a BA from Stanford University and a JD from Hastings College of the Law.

Table of Contents

Preface to the Paperback Edition xiii

Author's Note xxiii

Introduction: "They Said This Day Would Never Come" xxv

1 51 Percent (and Growing Every Day): The New American Majority 1

2 Meet the New American Majority 15

3 Blinded by the White 45

4 Requiem for the White Swing Voter 61

5 Fewer Smart-Ass White Boys 79

6 Invest Wisely 97

7 What Is Justice? Policy Priorities for the New American Majority 117

8 Conservatives Can Count 151

Conclusion: From Fear to Hope 167

Afterword: A Road Map for Taking Back Our Country 177

Acknowledgments 191

Appendix A Math and Methodology 195

Appendix B What's in a Name? 205

Appendix C Recommended Reading 211

Appendix D Math, Not Myth 213

Notes 221

Index 255

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Brown Is the New White: How the Demographic Revolution Has Created a New American Majority 5 out of 5 based on 0 ratings. 1 reviews.
Joseph_LeBlanc More than 1 year ago
I'm a white liberal, a "progressive" who was part of that proud, beaming, hugging, tears-of-joy crowd watching the returns in November 2008 as America elected Barack Hussein Obama president of the United States. I'm still proud -- IMHO President Obama hasn't gotten nearly enough credit, even among progressive types, for all that has been accomplished on his watch -- but I'm concerned, too: eight years on, the Democratic Party *still* hasn't learned the lessons of Obama's two victories. We've seen it in two disastrous mid-term elections (2010 and 2014) when far too many Dem candidates ran away from Obama, urged by their (mostly white) consultants to play for the "white swing voter." Instead those campaigns inspired record-low turnout and made possible sweeping Republican victories. In "Brown is the New White" Steve Phillips sets out to correct that: The book is a clarion call for Dems and progressive independents to refocus on the priorities and immediate potential of the "New American Majority." Marshalling history, moving personal stories, and copious, well-crunched election and demographic data, Phillips makes a very strong and well written case. The fast-paced book offers many much-needed lessons, and they're not all about elections--Phillips does a great job as well of drawing out the implications of historical truths that need to be much more broadly known and discussed. I highly recommend this book.