Build Your Law Practice With A Book: 21 Secrets to Dramatically Grow Your Income, Credibility and Celebrity-Power as an Author

by Kenneth Hardison, Adam Witty

Overview

Learn how to cost-effectively get new clients... ...without being looked upon as an ambulance chaser! In How to Build Your Law Practice with a Book, legal and publishing experts Kenneth L. Hardison and Adam D. Witty provide a powerhouse of advice for attorneys eager to attract clients and gain a reputation as an authority in their area. They identify 21 key reasons that authoring a book can propel a lawyer to the top, including growth of credibility and recognition, publicity for years to come, and constant generation of new leads. With a book, a lawyer can become a trusted speaker and media source whose range of influence will far outpace the competition. This is an essential guide for attorneys who want to grow their law practice.

Product Details

ISBN-13:	9781599321851
Publisher:	Advantage Media Group, Inc.
Publication date:	02/15/2010
Pages:	68
Product dimensions:	5.30(w) x 8.30(h) x 0.30(d)

About the Author

ATTY.KENNETH HARDISON has fought for people’s rights as a trusted personal injury lawyer for over 32 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, the Personal jury Lawyers Marketing & Management Association, Ken devotes his time to helping personal injury attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the Top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Under Promise and Over Deliver is his ninth book. For more information about Law Practice Advisor, visit www.lawpracticeadvisor.com. For details about the Personal Injury Lawyers Marketing Management Association, visit www.pilmma.org.

ADAM WITTY is the founder and CEO of Forbes Books, the book publishing brand of Forbes Media, publisher of Forbes Magazine. Adam is the author of five books and has appeared in USA Today, Investor’s Business Daily, the Wall Street Journal, and on ABC and FOX. Adam is an Eagle Scout, member of EO and YPO, and a commercial pilot with instrument and seaplane ratings.

Table of Contents

A Book Brings You Credibility and Celebrity Power A Book Gets You Free Publicity A Book Builds Client Loyalty A Book Helps You Stand Out A Book Brings You Quality Referrals A Book Is the Ultimate Practice Builder A Book Attracts Clients and Generates Leads A Book Multiplies Your Message A Book Is A Cost-Effective Marketing Tool A Book Lets You Be Heard Above the Noise A Book Lets You Share Your Message With the World A Book Trains Employees and Builds Their Loyalty A Book Puts You Above Your Competitors A Book Is a Virtual Sales Force A Book Brings You Recognition A Book Is the Ultimate Networking Tool A Book Is the Ultimate Business Card A Book Spreads the Word About Your Brand A Book Builds Your List of Prospects A Book Makes You a Local Celebrity and Speaker A Book Can Make You a Client’s Only Logical Choice

Editorial Reviews

Kenneth L. Hardison, Esq. practiced injury law for over 27 years, and built one of the largest Personal Injury Law Firms in the state of North Carolina. Ken is the founder and president of PILMMA (Personal Injury Lawyers Marketing and Management Association). PILMMA is the only legal marketing and management association exclusively for injury and disability lawyers. For more information, visit www.PILMMA.org. Ken is also the author of How to Effectively Market Your Personal Injury Law Practice in the 21st Century. He is a frequent lecturer to other lawyers on marketing and managing contingency based law firms. Adam D. Witty is the Founder and Chief Executive Officer of Advantage Media Group, a leading publisher of business, motivation, and self-help authors. Adam has worked with dozens of authors to help them get their book written, published, marketed, and distributed. Adam is the co-author of Click: The Ultimate Guide to Internet Marketing for Authors as well as the President of the Author Inner Circle™ and the Author Marketing Summit™. Adam is an in-demand speaker, teacher, and consultant on marketing and business development techniques for authors.

From the Publisher