Building a Successful Home Staging Business: Proven Strategies from the Creator of Home Staging

Building a Successful Home Staging Business: Proven Strategies from the Creator of Home Staging

by Barb Schwarz


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Let Barb Schwarz—the creator of the Home Staging concept—show you what it takes to make it in the Home Staging industry.

In 1972, Barb Schwarz coined the term "Staging" to refer to the process of preparing a home for sale, and turned her idea into a brand new industry. Today, thanks to Schwarz's pioneering efforts, Home Staging has become a big business with enormous profit potential.

If you are thinking about starting a Home Staging business of your own or just want to improve upon an existing one, then Building a Successful Home Staging Business is the book for you. Written in a straightforward and accessible style, this practical guide will show you exactly how to set up a Home Staging business, and help you run and maintain the business as it grows. Some of the issues outlined throughout these pages include:

  • How to write a business plan, market your company, and make the most of your resources
  • How to work through the consulting, bidding, and Staging processes
  • How to establish solid relationships with real estate agents and brokers
  • How to obtain your Accredited Staging Professional (ASP) designation

Filled with in-depth insights, expert advice, and proven strategies that Schwarz has developed over the course of her stellar career, Building a Successful Home Staging Business will put you in the perfect position to profit from the many opportunities that exist in this dynamic market.

Product Details

ISBN-13: 9780470119358
Publisher: Wiley
Publication date: 05/18/2007
Pages: 256
Sales rank: 338,332
Product dimensions: 6.44(w) x 9.11(h) x 1.11(d)

About the Author

Barb Schwarz is the creator of Home Staging. She has taught her Staging concepts to more than one million people around the world since 1985. As President and CEO of, she has more than thirty-five years' experience in Staging and has Staged and sold more than 5,000 homes. Schwarz is the creator of the Accredited Staging Professional Course and ASP Designation and Certification. She holds the coveted Certified Speaking Professional designation from the National Speakers Association and has a weekly radio show in Seattle, Staging Life with Barb. Schwarz is also the author of Home Staging: The Winning Way to Sell Your House for More Money (published by Wiley).

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Table of Contents

Acknowledgments ix

Introduction 1

CHAPTER 1 From the Beginning 7

CHAPTER 2 Starting Your Home Staging Business 21

CHAPTER 3 Your Business Plan 35

CHAPTER 4 Cover Yourself! 45

CHAPTER 5 Services Provided by Home Stagers 61

CHAPTER 6 Bids, Fees, and Consultations 75

CHAPTER 7 Marketing Your Home Staging Business 95

CHAPTER 8 How to Work with Real Estate Professionals 117

CHAPTER 9 Lights, Camera, Action! Actual Staging 129

CHAPTER 10 The Future of Home Staging 155

Appendix A Sample Documents 171

Appendix B Increasing Real Estate Agent Earnings through Staging 201

Appendix C Showing Instructions for Homeowners 205

Appendix D Staging Criteria 207

Appendix E Moving Checklist 215

Appendix F Regional Chapters for the International Association of Home Staging Professionals 219

Index 231

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