Building An Author Brand That Suits You

Branding: a fun, business-y buzzword people use to mean any number of things. In the writing world, everyone says you need to have one, but what that actually looks like varies hugely from author to author.

The truth is, every brand is different, and that's good. But endless options and flexibility can make it difficult to decide how to represent your books publicly. So what is an author brand? And how do you build one? And most importantly, how do you build a brand that both suits your pers...