Table of Contents
Acknowledgments xi
Introduction xiii
Chapter 1 A New Day for Philanthropy John C. Olberding 1
The Big Picture 3
What Will Be Different 4
What Will Not Change 11
Conclusion 13
Chapter 2 A Person of Influence, A Sculptor of the Universe: How Women Are Changing the Face of Philanthropy Lisa Barnwell Williams 15
Women Are in the Game 16
There's Power in Numbers 20
Let's Get Together and Give! 22
Moving onto the Big Stage 26
Who Are the Women on Your Team? 27
Conclusion 33
Chapter 3 The New Nonprofit: How Human Nature, Business Principles, and Financial Realities Are Transforming the Missions, Management, and Finance of Nonprofit Organizations Charley Ansbach 35
A Period of Significant Change in the Nonprofit Sector 35
Why Are Things Changing? 38
What Is Changing? 42
Conclusion 53
Chapter 4 High-Impact Nonprofit-Corporate Partnerships Eugenia V. Colón 55
Trends in Corporate Giving 56
Areas of Corporate Funding Interest 59
High-Impact Partnerships: Investing for the Upturn 67
Conclusion 71
Chapter 5 Casting Your Net into the Social Media Ocean Paul Ghiz 73
What Is Social Media? 74
Social Media by the Numbers 74
Planning Your Social Media Strategy 76
Social Media Tips to Consider 77
A Closer Look at Social Media Tools 79
Raising Money with Social Media 81
Social Media Impact on Search Marketing 83
Major Donors in Social Media 84
Conclusion 90
Chapter 6 All Sails Unfurled: Education and Professionalism for Philanthropic Professionals Martin L. Novom 93
Challenges Facing the Career Path Professional 93
Lifelong Learning as a Discipline 96
The Pursuit of Professionalism 107
Conclusion 113
Chapter 7 Diversity in Philanthropy: A New Paradigm James B. Tyson 115
A Primer on African-American Philanthropy 116
The Status of Solicitors of Diverse Backgrounds 121
A Solution: Institutional Resolve and Commitment 125
Developing a Pipeline: Looking to the Future 127
Conclusion 128
Appendix A Black Philanthropy References 130
Appendix B Resources 132
Chapter 8 Twenty Years ... and Learning Daniel Yoffe Laura Zylstra Donna Leigh King John C. Olberding 133
Beginning from the Beginning 136
A Look at the "Big Two": India and China 139
Latin America: A Disparate Region 144
Diaspora: New Opportunities and Giving Circles 148
Conclusion 150
Notes 151
About the Editors 155
About the Authors 157
The Skystone Ryan Prize for Research on Fundraising and Philanthropy 163
Index 173
