Business Innovation For Dummies

Business Innovation For Dummies

by Alexander Hiam
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Business Innovation For Dummies by Alexander Hiam

Discover how to access your creative power to boost your success in business

Success in business demands constant creativity. Generating fresh solutions to problems and the ability to invent new products or services for a changing market are part of the intellectual capital that gives a company its competitive edge.

Business Innovation For Dummies gives you practical, easy-to-follow information for generating new ideas, using creativity to boost sales, solving problems creatively, mastering the art of invention, honing creative thinking skills, and identifying new opportunities.

  • Advice on how to apply creativity to the workplace
  • Ideas for spicing up presentations
  • Shows you how innovation leads to more productive business

Business Innovation For Dummies is a must-have guide for anyone in business who is looking to harness their creativity to boost productivity and revenue!

Product Details

ISBN-13: 9780470601747
Publisher: Wiley
Publication date: 06/08/2010
Series: For Dummies Series
Pages: 388
Product dimensions: 7.30(w) x 9.10(h) x 1.00(d)

About the Author

Alexander Hiam is the author of more than twenty popular books on business, including Marketing For Dummies and Marketing Kit For Dummies. Formerly a professor at the business school at the University of Massachusetts, Amherst, he has had many Fortune 500 firms and large U.S. government agencies as his clients.

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Business Innovation For Dummies 4 out of 5 based on 0 ratings. 1 reviews.
luisferfranco More than 1 year ago
I really like most of the "for dummies" collection. This book is not an exception. The language is pretty clear and it is full of samples of real life experience which is what I like most. The only think I dislike is that for some extra samples the author instructs you to go to his website (BN doesn't allow me to put the URL here) where you supposedly will find more information on the topic you're reading. The site has a blog, but it is mostly an ad for the author's other books, you won't find the samples he says you'll find. For example there's a chapter about "warming up" innovation groups, it says "if you need to warm up the same group next day visit (website) for my library of warm ups you can use". Well. the site has no warmups, and it is a shame because I beleive it demerits otherwise a 5-star book.