Business Performance and Financial Institutions in Europe: Business Models and Value Creation Across European Industries

This book examines the business models, performance, and decision-making approaches employed by financial institutions in Central and Southeast Europe. The respective contributions cover a wide range of industries, including banking, pharmaceuticals, and airline business services, and present both theoretical and empirical studies that highlight economy-wide risks and opportunities for European companies.

The book is divided into four parts, the first of which provides a critical assessmen...