Business Plans Kit For Dummies

Business Plans Kit For Dummies


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Product Details

ISBN-13: 9781119245490
Publisher: Wiley
Publication date: 05/23/2016
Series: For Dummies Series
Pages: 408
Sales rank: 291,976
Product dimensions: 7.40(w) x 9.20(h) x 0.90(d)

About the Author

Steven D. Peterson, PhD, is the senior partner and founder of the management tool development company, Strategic Play. Peter Jaret is a frequent contributor to The New York Times, Reader's Digest, and AARP Bulletin. Barbara Findlay Schenck is a nationally recognized marketing specialist and the author of several For Dummies books.

Table of Contents

Introduction 1

Part 1: Getting Started with Business Plans 5

CHAPTER 1: Powering Up for Business Success 7

CHAPTER 2: Developing the Idea That Powers Your Plan 25

CHAPTER 3: Defining Your Business Purpose and Structure 47

Part 2: Developing Your Plan’s Components 77

CHAPTER 4: Understanding Changing Conditions, Customers, and Competition 79

CHAPTER 5: Charting Your Strategic Direction 103

CHAPTER 6: Describing Your Business and Its Capabilities 129

CHAPTER 7: Crafting Your Marketing Plan 155

CHAPTER 8: Finding Your Funding 177

CHAPTER 9: Tallying Your Financial Situation 191

Part 3: Tailoring Your Plan to Fit Your Business 215

CHAPTER 10: Planning for a One-Person Business 217

CHAPTER 11: Planning for a Small Business 241

CHAPTER 12: Planning for a Virtual Business 255

CHAPTER 13: Planning for an Established Business 267

CHAPTER 14: Planning for a Nonprofit Organization 283

CHAPTER 15: Planning in a Transformed World 301

Part 4: Making the Most of Your Plan 315

CHAPTER 16: Putting Your Plan Together 317

CHAPTER 17: Implementing Your Plan 337

Part 5: The Part of Tens 361

CHAPTER 18: Ten Signs That Your Plan May Need an Overhaul 363

CHAPTER 19: Ten Questions to Ask Before You Finish Your Business Plan 369

Appendix: What You Can Find Online 373

Index 379

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Business Plans Kit For Dummies 3.3 out of 5 based on 0 ratings. 11 reviews.
Anonymous More than 1 year ago
Very good and helpfull information. Do not buy the eBook because you don't get the cd that is included. The tables and the info in the cd is a must and it is imposible to read them in the eBook plus not all of them appeared in the eBook.
koloBW More than 1 year ago
It is a helpful way to be walked through creating a business plan. I feel a lot of things were repetitive and could have been left out. It would have been helpful to know what part of the plan all the work sheets related while doing them.
Anonymous More than 1 year ago
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SMITH1987 More than 1 year ago
tremont More than 1 year ago
VERY informative, explains things in english not legal mumbo jumbo, CD has great worksheets, was pretty complete in the information and resourses I needed
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Guest More than 1 year ago
This must be a good read since our President of our division just had to purchase it. This individual has a PhD in Business.