Business Storytelling from Hype to Hack: Unlock the Software of the Mind

The definitive little guide to understanding and using your ultimate communications hack. Storytelling has become a buzzword in marketing, but do stories work in other areas of business? And if so, how? Making sense and meaning are essential to every human endeavour, and so are mission critical for every business leader. Drawing on insights from neuroscience and using everyday examples, Guptara reveals how storytelling is a brain hack and shows how to "hack" seven key areas of communication...