Business Strategy and National Culture: US and Asia Pacific Microcomputer Multinationals in Europe

This timely book investigates the importance of national culture as it applies to the strategic management of multinationals. The author focuses on backward linkage strategies within US, Japanese, Taiwanese and Korean microcomputer multinationals investing in Europe. In particular, both market-driven and resource-driven strategic orientations are depicted in new and established firms.

The main premise of the book is concerned with the backward linkage strategy of US and Asian Pacific firms, ...