Business Strategy Formulation: Theory, Process, and the Intellectual Revolution

Business Strategy Formulation: Theory, Process, and the Intellectual Revolution

by Anthony W. Ulwick


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Product Details

ISBN-13: 9781567202731
Publisher: Greenwood Publishing Group, Incorporated
Publication date: 10/30/1999
Pages: 224
Product dimensions: 6.40(w) x 9.50(h) x 0.88(d)

About the Author

ANTHONY W. ULWICK is founder and President of the Total Quality Group, a consulting group that specializes in helping Fortune 100 companies formulate business strategies. He is also founder and President of Strategyn, a software and information technology company that provides businesses and consulting firms with advanced strategy formulation technology.

Table of Contents



The Intellectual Revolution

Transforming the Thinking Process

Structuring the Process of Strategy Formulation

Desired Outcomes: Redefining the Concept of "Requirements"

Defining the Desired Competitive Position

Integrating Structure and Information into a Process for Strategy Formulation

Engaging in the Intellectual Revolution

Case Studies and Evaluations

Executing Concepts of Strategy

Appendix A: Capturing and Prioritizing Desired Outcomes

Appendix B: Prioritizing Predictive Metrics

Appendix C: Using Predictive Metrics

Glossary of Terms

Selected Bibliography

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