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Business Success in China

By Markus B. Hofer (Editor), Bernhard Ebel (Editor)
Paperback
$54.99
By Markus B. Hofer (Editor), Bernhard Ebel (Editor)
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China is the world’s largest power region, achieving economic growth rates that exceed those of most industrialized countries. Joining the WTO unleashed the powerful "dragon" of Eastern Asia and Chinese markets are expected to grow even faster in the coming years. International companies looking to start or extend business in China are finding exciting new opportunities. Yet these opportunities do not come without serious challenges.

In this book practitioners of international companies ar...

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