Business Writing for Results: How to Create a Sense of Urgency and Increase Response to All of Your Business Communications

Effective writing is accessible, professional, and direct. In the business world, the best writing must be friendly but not too conversational, professional without being dry, and results driven without feeling like a “hard sell.” BUSINESS WRITING FOR RESULTS shows you how to write emails, reports, proposals, and other action-oriented communications that meet these standards—in three easy steps. You’ll write cleaner, more polished communications in far less time than you ever thought possib...