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Buy Now: Creative Marketing that Gets Customers to Respond to You and Your Product

By Rick Cesari, Ron Lynch, Tom Kelly (Editor)
Hardcover
$24.95
By Rick Cesari, Ron Lynch, Tom Kelly (Editor)
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Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign

In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers.

In Buy Now!, Rick Cesari reveals twenty-five years' worth of ins...

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