Campaigns Inc.: Leone Baxter, Clem Whitaker, and the Invention of Political Consulting

Set against the changing and turbulent politics of California from the 1930s through the 1950s,
Campaigns Inc.: Leone Baxter, Clem Whitaker, and the Invention of Political Consulting examines the life and work of Leone Baxter and her husband Clem Whitaker. During this era, Baxter and Whitaker invented and refined the field of campaign consulting, a form of public relations practice that manages reputation, image, and communication during a political campaign. This book details their work and...