Capitalizing on College: How Higher Education Went from Mission Driven to Margin Obsessed

In Capitalizing on College Joshua Brown skillfully illustrates how tuition-driven colleges and universities have been forced to innovate and adopt market-driven financial strategies. These institutions have longstanding commitments to offering access and opportunity to marginalized students, but the promise of improved educational outcomes stemming from federal policy changes aimed at increasing market competition never materialized. Instead, as a result of demographic shifts and the privat...