Cater or Die, 2nd Edition: A Step-by-Step Plan For Doubling Your Catering Profits

Cater or Die was written for today's operator. We are in a new economy. Catering is no longer an option if you want to do more than just survive in the restaurant business. Catering is a high return, low cost vehicle to increase your restaurant bottom line. The incremental sales can double your profits without adding on the overhead of a second location. Each catering job "pays" you to market your restaurant. Whether you do a lot, a little or absolutely zero catering, the new economy is mak...