Moving beyond discussions about corporate reputation management and public relations canons, Character Assassination and Reputation Management is designed to help understand, critically analyze, and effectively defend against such attacks. Written by an international and interdisciplinary team of experts, the book begins with a discussion of theoretical and applied features of the "five pillars" of character assassination: (1) the attacker, (2) the target, (3) the media, (4) the audience, and (5) the context. The remaining chapters present engaging in-depth discussions and case studies suitable for homework and class discussion. These cases include:
- Historic figures
- Leaders from modern times
- Women in politics
- U.S. presidents
- World leaders
- Political autocrats
- Democratic leaders
- Scientists
- Celebrities
Featuring an extensive glossary of key terms, critical thinking exercises, and summaries to encourage problem-based learning, Character Assassination and Reputation Management will prove invaluable to the undergraduate and postgraduate students in communication, political science, global affairs, history, sociology, and psychology departments.
Moving beyond discussions about corporate reputation management and public relations canons, Character Assassination and Reputation Management is designed to help understand, critically analyze, and effectively defend against such attacks. Written by an international and interdisciplinary team of experts, the book begins with a discussion of theoretical and applied features of the "five pillars" of character assassination: (1) the attacker, (2) the target, (3) the media, (4) the audience, and (5) the context. The remaining chapters present engaging in-depth discussions and case studies suitable for homework and class discussion. These cases include:
- Historic figures
- Leaders from modern times
- Women in politics
- U.S. presidents
- World leaders
- Political autocrats
- Democratic leaders
- Scientists
- Celebrities
Featuring an extensive glossary of key terms, critical thinking exercises, and summaries to encourage problem-based learning, Character Assassination and Reputation Management will prove invaluable to the undergraduate and postgraduate students in communication, political science, global affairs, history, sociology, and psychology departments.

Character Assassination and Reputation Management: Theory and Applications
280
Character Assassination and Reputation Management: Theory and Applications
280Product Details
ISBN-13: | 9781138609181 |
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Publisher: | Taylor & Francis |
Publication date: | 08/17/2021 |
Pages: | 280 |
Product dimensions: | 7.00(w) x 10.00(h) x (d) |