Chasing Hollywood: A Marketing Chief's Lessons on Breaking Through
By Gerry Rich
Hardcover
$29.99
By Gerry Rich
Premium Members save an extra 10% and all Members collect stamps to save with Rewards. 10 stamps = $5.Learn More
Chasing Hollywood is not just a marketing book. It is a memoir wrapped in the cultural phenomenon of films that have shaped our lives.
Learn timeless lessons about the remarkable hard work and genius artistry that went into the creation and promotion of movies we love. Films that served as must-see moments for the last two generations. The pop-culture infiltrators that have marked our years and shaped our shared memories, giving us the stars, catch-phrases and bold ideas that people still ta...






















