Cherry Picking: If the Cherries Aren't Low Enough...Get a Ladder!

Cherry Picking: If the Cherries Aren't Low Enough...Get a Ladder! by Mike Jackson exposes the pitfalls, hazards, and consequences of selective selling. Beginning with a well-argued premise, all the way through actionable and transformative approaches any sales professional can follow, author Mike Jackson makes an irrefutable case against cherry picking as a sales strategy. In this book you will identify how your thoughts, beliefs, and attitudes influence critical sales decisions, especially...