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China-Focused Cases: Selected Winners of the CEIBS Global Case Contest

By China Europe International Business School (Editor)
Hardcover
$54.99
By China Europe International Business School (Editor)
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This book is the first anthology compiled in English by the CEIBS Case Center to promote China-focused cases worldwide. Included are ten of twenty six award-winning cases from the Global Contest for the Best China-Focused Cases during 2015 to 2017: these works exemplify the quality of effective business cases and share stories of China to the world.

Each of the ten cases has a defining feature. Some cases, with a focus on user demand, analyze how companies build their core competence (e.g...