Co-Create: How Your Business Will Profit from Innovative and Strategic Collaboration

Co-Create: How Your Business Will Profit from Innovative and Strategic Collaboration

by David Nour

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Product Details

ISBN-13: 9781250103024
Publisher: St. Martin's Press
Publication date: 05/09/2017
Pages: 304
Sales rank: 1,262,329
Product dimensions: 5.50(w) x 8.30(h) x 1.20(d)

About the Author

David Nour has been a recognized strategist and thought leader on the topic of business relationships for more than 25 years. He delivers over fifty keynotes annually at leading industry associations, universities and Fortune 500 companies. His insight has been featured in The Wall Street Journal, The New York Times, Fast Company, Mashable, The Huffington Post, Entrepreneur, Success magazine and many others. He is also the author of several books, including the bestselling Relationship Economics.

Table of Contents

Foreword Don Peppers Martha Rogers, Ph.D. ix

Introduction 1

1 Co-Create In: Introspection Leads to Right Action 19

2 Co-Create Together: Adaptive Innovation 50

3 Co-Create Forward: Strategic Relationships 80

4 Co-Create Through: The Stages of the Customer Experience Journey 113

5 Co-Create Ahead: Leading through Provocation 144

6 Co-Create Upward: The Spiral of Growth 176

7 Co-Create Away: Creating Exceptional Experiences and Organizations 211

8 The Co-Create Canvas 238

Afterword 267

Notes 269

Index 281

About the Author 287

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