The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target

More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They're correct. The Membership Economy is here and it's here to stay-and if you want to compete for the long run, you need to join it.

Strategy consultant Robbie Kellman Baxter has been...