Cobranding: marketingowe malżeństwo | Barnes & Noble®

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Overview

Cobranding: marketingowe malżeństwo Dzisiejsi konsumenci oczekują produktów i uslug o wartości dodanej. Dotyczy to również kart debetowych i kredytowych. Zaspokojenie potrzeb konsumentów w calym cyklu życia stanowi duże wyzwanie. Aby sprostac temu wyzwaniu, cobranding lączy rozszerzone korzyści, silę, rozpoznawalnośc i atrakcyjnośc jednej marki z drugą. Glównym celem niniejszego badania jest analiza postrzegania przez klientów ofert kart wspólbrandowanych Citibanku. Badanie to pomoże ocenic...

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