Code of Conduct: Tales of the Roller Coaster of Life

by Scott Freidheim

Overview

2024 Nonfiction Book Awards Silver Medalist
​​​​​​​2024 Readers' Favorite Book Awards Bronze Medalist in Religion & Philosophy

Start developing your own code of conduct for the modern world!

Discover the transformative power of Code of Conduct by Scott Freidheim. This captivating and insightful recollection of life events, whether it’s sprinting out of the World Financial Center on 9/11, navigating business in the Gulf during Arab Spring, engaging with Michael Jackson and George Foreman, or avoiding an attempt on his life by a school shooter, the journey Scott takes readers on is a wild first hand account of many moments in our collective history.

Through 32 chapters on a mix of both noble tenets and moral threats, such as, materialism, balance, love, and more, Scott shares his colorful personal experiences, hard-earned wisdom, and practical strategies that will empower you to unlock your own guiding characteristics. From highs like becoming a CEO of a NYSE-traded company, to the challenges he faced on the brink of bankruptcy in 2008, Scott reveals lived experiences, assigning meaning and lessons to each of them.

Drawing inspiration from Plato’s philosophies, Scott presents a unique framework for finding meaning in your life’s journey. With a professional yet conversational tone, Code of Conduct captivates readers with astute observations and practical advice offering actionable steps for personal growth and guidance.

Whether you're a seasoned executive, an aspiring leader, or a young person looking for direction, this book serves as a trusted companion.

The endorsements for Code of Conduct reflect its universal appeal and value:

• Jack Nicklaus, the greatest champion in golf history; Individual Male Athlete of the Century by Sports Illustrated; one of the 10 Greatest Athletes of the Century by ESPN
• Jerry Greenwald, former Chairman & CEO United Airlines
• Monica Seles, 9x Major Singles Tennis Champion
• Bill Perez, Former CEO Nike, Wm. Wrigley Jr. Co & S.C. Johnson & Son
• Wolfgang Schüssel, Federal Chancellor of Austria 2000 - 2007
• Kay Koplowitz, Founder, Chairman & CEO USA Networks
• Dr. Beverly Daniel Tatum, 9th President of Spelman College and author of widely acclaimed book Why Are All the Black Kids Sitting Together in the Cafeteria?
• Henry Bienen, 15th President of Northwestern University
• Sami Inkinen, CEO & Co-founder Virta Health, Co-Founder Trulia.com, Elite endurance athlete with Ocean Row world-record
• Capt. Jeff Frient, U.S. Air Force F-16 Fighter Pilot (Gulf War)
• Alex Ferreira, Olympic Medalist & X Games Champion
• Sara Fagen, White House Political Director
• Dave Bacon, Senior Quantum Physicist, Google
• Trevor Bezdek, Co-Founder & Chairman GoodRx
• Nick Grayston, CEO The Warehouse Group

The author has committed 100% of royalties from the sale of this book to charitable organizations.

Product Details

ISBN-13:	9781642258134
Publisher:	Advantage Media Group, Inc.
Publication date:	01/09/2024
Pages:	176
Product dimensions:	6.00(w) x 9.00(h) x 0.00(d)

About the Author

SCOTT J. FREIDHEIM is a family-focused, community-minded, risk-taking adventurer and businessman. With experience as a CEO in private equity and of a NYSE traded company in industry, a board member of numerous for- and not-for-profit institutions, including the U.S. Olympic & Paralympic Foundation Board of Trustees and in running businesses with revenues spanning from $1 billion to $45 billion, Scott has seen the best and worst in people—including in himself.

Scott was named by CEO World as part of Northwestern’s #1 ranking in their ranking of universities that produced the greatest CEOs, Top Universityies In The US: Which Produced Greatest CEOs Ever.

Table of Contents

Introduction
Chapter 1 Bravery
Chapter 2 Gratitude
Chapter 3 Sustainability
Chapter 4 Grace
Chapter 5 Compassion
Chapter 6 Appreciation
Chapter 7 Humility
Chapter 8 Equity
Chapter 9 Risk
Chapter 10 Reinventing
Chapter 11 Planning
Chapter 12 Ethics
Chapter 13 Accountability
Chapter 14 Preparedness
Chapter 15 Awareness
Chapter 16 Love
Chapter 17 Balance
Chapter 18 Transmission
Chapter 19 Happiness
Chapter 20 Responsibility
Chapter 21 Quo Vadis
Chapter 22 Strategy
Chapter 23 Friendships
Chapter 24 Prioritize
Chapter 25 Wisdom
Chapter 26 Giving
Chapter 27 Listening
Chapter 28 Communicating
Chapter 29 Materialism
Chapter 30 Service
Chapter 31 Relentlessness
Chapter 32 Spirituality
About The Author
Epilogue

What People are Saying About This

From the Publisher

"A book to inspire your way of living. Each chapter is inspirational."
Nonfiction Book Awards

“Nothing teaches us valuable life lessons better than real-world stories shared by successful individuals—told with a focus not on what they have achieved but what they have overcome. I believe that what we learn from adversity is what shapes us and makes us better professionals and people, and eventually defines our legacy. In Code of Conduct, Scott Freidheim brilliantly underlines the importance of patience, perseverance and putting a priority on strong values.”
— Jack Nicklaus
The greatest champion in golf history; Individual male athlete of the century, Sports Illustrated; One of the 10 greatest athletes of the century, ESPN

“Resilience is hard to explain-hard to teach. When you have read Scott’s book you will know.”
— Jerry Greenwald
Former chairman and CEO, United Airlines

“Code of Conduct dramatically shows how we all have ups and downs - but that we are the ones that define our destiny.”
— Monica Seles
9x Major singles tennis champion

“Code of Conduct is an exciting story about life and all the twists and turns we face. And that ultimately, success and happiness will be dependent on how we handle the unexpected and whether or not our personal mission is anchored in values. A great read with Scott’s personal experiences from which we can all learn.”
— Bill Perez
Former CEO, Nike, Wm. Wrigley Jr. Company, and S.C. Johnson & Son

“Scott’s book is full of challenges – ups and downs in this life. A good balance – performance, sport, endurance and a strong spirit of freedom explains his success.”
— Wolfgang Schüssel
Federal chancellor 2000 - 2007, Austria

“Scott Freidheim reveals astonishing lessons from a life at the heights of Wall Street to the intimate gatherings of his well-traveled family. The stories are at once death-defying and spiritually uplifting. Take the journey with him, and you’ll find values and wisdom in your own life. A great read!”
— Kay Koplowitz
Founder, chairman, and CEO, USA Networks

“In this highly engaging reflection on his life journey, Scott Friedheim reminds us of the critical importance of reflecting on our values with intentionality and using them to guide the choices we make. To lead a life of meaning and substance, we all need a code of conduct!”
— Dr. Beverly Daniel Tatum
9th President of Spelman College; Author,Why Are All the Black Kids Sitting Together in the Cafeteria

“Scott Freidheim provides vivid stories from his interesting life to guide us. The examples are sometimes harrowing; sometimes funny but they are always to the point and illustrate the lessons Scott wants us to heed. Be Brave. Be true to oneself. Be moral and care for others. Not bad life lessons for the rollercoaster we are all riding.”
— Henry Bienen
President emeritus, Northwestern University

“Scott eloquently describes the importance of an inner score card for life, or ‘code of conduct’ as he calls it. This is all the more important in today’s environment where vanity, likes and external validation dominates the conversation. Scott’s insights are wrapped around with brilliant storytelling, making it a page turner!”
— Sami Inkinen
Co-founder and CEO, Virta Health; Co-Founder, Trulia.com; Elite endurance athlete; World-record and triathlon age group world champion, Ocean Row

“Amazing twists and turns through a well lived (so far) life! And each with an important message about building the core values that are essential to building strong and enduring character”
— Jeff Frient
F-16 Fighter Pilot (Gulf War), US Air Force

"Code of Conduct is frank with a dose of humility. Scott Freidheim shows us that life is hard and the more you level up the harder it gets, so never give up under any circumstances whatsoever. On top of that, we must use unconventional ways of thinking to get through this life and relay our experiences to share gratitude with others and to be thankful for being alive at all."
— Alex Ferreira
Olympic medalist and X Games champion

“Code of Conduct is a captivating first-hand account of how grit, humility and perseverance can not only get you through life's challenges, but help you come out the other side stronger and more successful.”
— Sara Fagen
White House political director, President George W. Bush Administration

“In quantum physics, particles take all possible paths from here to there, the weight of a particular path being proportional to a term we physicists call the action. Scott Friedheim makes the case that our own personal weighting function—our code of conduct—is essential for a fulfilling and purposeful life. It is only when the path gets washed away that we see the power of those who have been stepping through life deliberately. Code of Conduct is a wild ride through Friedheim’s life that you won’t want to put down, but when you do, you’ll come away wiser to the power of purpose and ready to write your own code of conduct.”
— Dave Bacon
Senior quantum physicist, Google

“Code of Conduct offers grounded, real-world insights. Scott's principles resonate, and his life experiences are a captivating story. A meaningful read with lessons for everyone.”
— Trevor Bezdek
Co-Founder and chairman, GoodRx

“Code of Conduct is a courageous book by a courageous man. Scott reminds us that the path to success, greatness and happiness is not a linear progression—sometimes, it’s the act of falling that spurs us on to fight our way back up. This humble gift of a book is full of life lessons—a timeless and inspirational book, it is also intensely human and is packed with lessons for us all.”
— Nick Grayston
CEO, The Warehouse Group

Editorial Reviews

"Nothing teaches us valuable life lessons better than real-world stories shared by successful individuals-told with a focus not on what they have achieved but what they have overcome. I believe that what we learn from adversity is what shapes us and makes us better professionals and people, and eventually defines our legacy. In Code of Conduct, Scott Freidheim brilliantly underlines the importance of patience, perseverance, and putting a priority on strong values."

JACK NICKLAUS, the greatest champion in golf history; individual male athlete of the century, Sports Illustrated; one of the ten greatest athletes of the century, ESPN

"Resilience is hard to explain-hard to teach. When you have read Scott's book you will know."

JERRY GREENWALD, former chairman and CEO, United Airlines

"Code of Conduct dramatically shows how we all have ups and downs-but that we are the ones that define our destiny."

MONICA SELES, nine-time major singles tennis champion

"Code of Conduct is an exciting story about life and all the twists and turns we face. And that ultimately, success and happiness will be dependent on how we handle the unexpected and whether or not our personal mission is anchored in values. A great read with Scott's personal experiences from which we can all learn."

BILL PEREZ, former CEO, Nike, Wm. Wrigley Jr. Company, and S. C. Johnson & Son

"Scott's book is full of challenges-ups and downs in this life. A good balance-performance, sport, endurance, and a strong spirit of freedom explains his success."

WOLFGANG SCHÜSSEL, federal chancellor 2000-2007, Austria

"Scott Freidheim reveals astonishing lessons from a life at the heights of Wall Street to the intimate gatherings of his well-traveled family. The stories are at once death-defying and spiritually uplifting. Take the journey with him, and you'll find values and wisdom in your own life. A great read!"

KAY KOPLOWITZ, founder, chairman, and CEO, USA Networks

"In this highly engaging reflection on his life journey, Scott Freidheim reminds us of the critical importance of reflecting on our values with intentionality and using them to guide the choices we make. To lead a life of meaning and substance, we all need a code of conduct!"

DR. BEVERLY DANIEL TATUM, ninth president of Spelman College; author, Why Are All the Black Kids Sitting Together in the Cafeteria?

"Scott Freidheim provides vivid stories from his interesting life to guide us. The examples are sometimes harrowing, sometimes funny, but they are always to the point and illustrate the lessons Scott wants us to heed. Be brave. Be true to oneself. Be moral and care for others. Not bad life lessons for the roller coaster we are all riding."

HENRY BIENEN, president emeritus, Northwestern University

"Scott eloquently describes the importance of an inner score card for life, or 'code of conduct' as he calls it. This is all the more important in today's environment where vanity, likes, and external validation dominate the conversation. Scott's insights are wrapped around with brilliant storytelling, making it a page turner!"

SAMI INKINEN, cofounder and CEO, Virta Health; cofounder, Trulia.com; world record, Ocean Row

"Amazing twists and turns through a well-lived (so far) life! And each with an important message about building the core values that are essential to building strong and enduring character."

CAPT. JEFF FRIENT, F-16 fighter pilot (Gulf War), US Air Force

From the Publisher