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Cognitive Choice Modeling

By Zheng Joyce Wang, Jerome R. Busemeyer
eBook
$39.99
By Zheng Joyce Wang, Jerome R. Busemeyer
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The emerging interdisciplinary field of cognitive choice models integrates theory and recent research findings from both decision process and choice behavior.

Cognitive decision processes provide the interface between the environment and brain, enabling choice behavior, and the basic cognitive mechanisms underlying decision processes are fundamental to all fields of human activity. Yet cognitive processes and choice processes are often studied separately, whether by decision theorists, consu...

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Science & TechnologyScience - General & MiscellaneousCognitive ScienceCognitive science