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Cognitive Dissonance Theory: A Guide to Festingerian Psychology

By Dan Biscayne
Paperback
$18.50
By Dan Biscayne
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Why do we sometimes cling to beliefs even when evidence proves them wrong? Why do we justify choices we regret, or rationalize behaviors that contradict our values? These questions lie at the heart of cognitive dissonance-a psychological phenomenon that reveals the mind's remarkable, and often unconscious, efforts to maintain internal harmony.

First introduced by Leon Festinger in 1957, the theory of cognitive dissonance marked a turning point in our understanding of human behavior. It propo...