Cognitive Neural Mechanism of Semantic Rhetoric

This book is a necessary supplement to the theoretical exploration into semantic rhetoric, particularly a breakthrough in the study of the relationship between the source domain and target domain involved in the construction of semantic rhetorical discourse.

The study focuses on rhetorical expressions constructed by means of semantic variation or deviation of concepts. Based on the holistic cognitive pragmatic model and the framework of impartment and inheritance of connotation and denotatio...