Cold Calling Sucks (And That's Why It Works): A Step-by-Step Guide to Calling Strangers in Sales

Your Ultimate Guide to Book 1 in 3 Cold Calls

"The #1 reason for failure in sales is an empty pipeline. And the #1 reason your pipeline is empty is that you avoid cold calling. In this book, Armand & Nick inspire you to get past your mental hangups, pick up the phone, and start cold calling. Read it now. Your bank account will thank you!"

- JEB BLOUNT, bestselling author of Fanatical Prospecting

Cold calling is painful and uncomfortable for every single salesperson on Earth.

The average seller ...