Cold Calls to Closing: What Every Small Business Should Know About Selling

There's no getting around it - if you're in business, you're in sales. It would be great if somehow your clients would find you and all you had to do was answer your phone and reply to emails. The truth is that if you want business come to you, you first have to go out and get it. Based on common sense, sound business judgment and an understanding of basic human psychology backed by 40 years of experience, "Cold Calls to Closing: What Every Small Business Should Know About Selling" will tea...