Collaborative Disruption: The Walmart and P&G Partnership That Changed Retail Forever

Collaborative Disruption is an insider's account of the relationship between two of the most successful companies on the planet--Walmart and Procter & Gamble--and the transformative impact their collaborative strategy has had on their business for more than thirty years, particularly in the retail industry. Their innovative partnership produced what has come to be known as the "one-company model," an approach that has fundamentally changed how suppliers and their retail customers interact w...