ColorWise: A Data Storyteller's Guide to the Intentional Use of Color

by Kate Strachnyi, Angela Rufino, Rachel Roumeliotis, Michelle Smith

Overview

Data has become the most powerful tool in business today, and telling its story effectively is critical. Yet one of the best communicators—color—is the most neglected tool in data visualization. With this book, DATAcated founder Kate Strachnyi provides the ultimate guide to the correct use of color for representing data in graphs, charts, tables, and infographics.

Ideal for data and business analysts, data scientists, and others who design infographics and data visualizations, this practical resource explores color tips and tricks, including the theories behind them and why they work the way they do. ColorWise covers the psychology, history, and culture of many different colors. This book is also a useful teaching tool for learning about proper use of color for data storytelling techniques and dashboarding.

You'll explore:

• The role that color theory plays in data visualization and storytelling
• Various color techniques you can use to improve data visualizations
• How colors affect your audience's understanding of data visualizations
• How to use color intentionally to help guide your audience
• Tips for using colors that people with color vision deficiency can interpret
• How to apply the book's guidelines for use in your own projects

Product Details

ISBN-13:	9781492097846
Publisher:	O'Reilly Media, Incorporated
Publication date:	12/20/2022
Pages:	165
Product dimensions:	6.00(w) x 9.00(h) x 0.46(d)

About the Author

Kate Strachnyi is the Founder of DATAcated, providing brand amplification for data companies. Kate has delivered several courses and presentations on data storytelling, dashboard techniques, and visual best practices. Additionally, Kate is the host of the DATAcated Conference (that gathers thousands of data professionals) and the DATAcated On Air Podcast. Kate was appointed a LinkedIn Top Voice of Data Science & Analytics in 2018 & 2019.

She’s also the founder of the DATAcated Circle – a community for ALL data professionals to engage in discussions. The Circle is also a hub to receive training / educational resources on data visualization best practices. She’s the mother of two girls and enjoys running ultra-marathons and obstacle course races.