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Commercial Nationalism: Selling the Nation and Nationalizing the Sell

By Zala Volcic (Editor), Mark Andrejevic (Editor)
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$99.00
By Zala Volcic (Editor), Mark Andrejevic (Editor)
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This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses.

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