Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives

Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives

by Barbara Mueller

Hardcover

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Product Details

ISBN-13: 9781433102042
Publisher: Peter Lang Inc., International Academic Publishers
Publication date: 10/04/2007
Pages: 328
Product dimensions: 7.10(w) x 10.00(h) x 1.00(d)

About the Author

The Author: Barbara Mueller is Professor of Advertising in the School of Journalism and Media Studies at San Diego State University. She received her Ph.D. in communications from the University of Washington. In addition to numerous articles in professional journals, she is the author of Dynamics of International Advertising: Theoretical and Practical Perspectives (Peter Lang, 2004), and co-author (with Katherine Toland Frith) of Advertising and Societies: Global Issues (Peter Lang, 2003).

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