Communication and Persuasion

First published in 1985, Communication and Persuasion examines the subject of persuasion from a broader perspective, encouraging readers to analyze the social and psychological factors alongside the various verbal and non-verbal agencies and media through which influence is often exerted. Persuasion is presented as an integral part of human communication, not as a separate or aberrant phenomenon, but as a natural corollary to life that requires careful analysis and definition. The book inco...