Compete Smarter, Not Harder: A Process for Developing the Right Priorities Through Strategic Thinking

Compete Smarter, Not Harder: A Process for Developing the Right Priorities Through Strategic Thinking

by William Putsis


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Product Details

ISBN-13: 9781118708712
Publisher: Wiley
Publication date: 11/04/2013
Pages: 224
Sales rank: 747,473
Product dimensions: 6.20(w) x 9.10(h) x 0.90(d)

About the Author

DR. WILLIAM PUTSIS is a Professor at the University of North Carolina at Chapel Hill Kenan-Flagler Business School specializing in the areas of Marketing, Economics, and Business Strategy. His scholarly work has been published in various journals, including the Journal of Marketing Research, Marketing Science, Journal of Business, Journal of Business Research, Managerial and Decision Economics, Marketing Letters, Applied Economics, Journal of Forecasting, and the Review of Industrial Organization. He is also President and CEO of Chestnut Hill Associates, a strategic consulting firm he founded in 1995. The process presented in the book has been developed over the past two decades of working with organizations of all sizes including many leading Fortune 500 companies.

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Table of Contents

Introduction 3

CHAPTER 1 The Importance of Fundamentals 15

CHAPTER 2 Finding the Right Market Opportunities 37

CHAPTER 3 Managing the Risk of Growth 51

CHAPTER 4 Choosing and Competing Effectively in the Right Space 65

CHAPTER 5 Targeting the Right Customers in the Right Space with the Right Offering 81

CHAPTER 6 Understanding Your Customers in the Right Space 115

CHAPTER 7 Vertical Incentive Alignment and Asset Specificity 137

CHAPTER 8 Setting Tactics in Today’s Environment 153

CHAPTER 9 What Is So Different about Today? Conclusions and Lessons for the Future 177

Notes 193

Index 205

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