|Product dimensions:||6.10(w) x 9.10(h) x 1.20(d)|
About the Author
TADDY HALL is a principal with the Cambridge Group and a leader of Nielsen’s Breakthrough Innovation Project. In these capacities, he helps senior executives create successful new products and improve innovation processes. He also works extensively with executives in emerging markets as an advisor to the nonprofit Endeavor.
KAREN DILLON is the former editor of the Harvard Business Review and coauthor of the New York Times bestseller How Will You Measure Your Life? She is a graduate of Cornell University and Northwestern University’s Medill School of Journalism. In 2011 she was named by Ashoka as one of the world’s most influential and inspiring women.
DAVID S. DUNCAN is a senior partner at Innosight. He’s a leading thinker and advisor to senior executives on innovation strategy and growth, helping them navigate disruptive change, create sustainable growth, and transform their organizations to thrive for the long term. He is a graduate of Duke University and earned a PhD in physics from Harvard University.
Table of Contents
Introduction: Why You Should Hire This Book ix
Section I An Introduction to Jobs Theory
Chapter 1 The Milk Shake Dilemma 3
Chapter 2 Progress, Not Products 21
Chapter 3 Jobs in the Wild 47
Section 2 The Hard Work-and Payoff-of Applying Jobs Theory
Chapter 4 Job Hunting 69
Chapter 5 How to Hear What Your Customers Don't Say 95
Chapter 6 Building Your Résumé 123
Section 3 The Jobs to Be Done Organization
Chapter 7 Integrating Around a Job 151
Chapter 8 Keeping Your Eye on the Job 177
Chapter 9 The Jobs-Focused Organization 197
Chapter 10 Final Observations About the Theory of Jobs 221