Competing Against Luck: The Story of Innovation and Customer Choice

The foremost authority on innovation and growth presents a path-breaking book every company needs for sustainable business growth, transforming innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.

How do companies know how to grow? How can they create products that they are sure customers want to buy? Can predictable innovation be more than a game of hit and miss? Harvard Business School...