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Competing on Thought Leadership
By Robert Buday
Hardcover
$34.95
By Robert Buday
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"An essential guide to the engine that drives the early adoption of disruptive innovations."
--Geoffrey Moore, Author, Crossing the Chasm and Zone to Win
HOW COMPANIES CAN VAULT AHEAD
BY DEVELOPING, MARKETING,
AND DELIVERING SUPERIOR EXPERTISE
"Thought leadership" is now a core part of the business lexicon. Numerous corporate websites devote whole sections to it. Entire conferences are built around it (TED and the World Economic Forum as the most exclusive ones). It's at the center of sophisti...
--Geoffrey Moore, Author, Crossing the Chasm and Zone to Win
HOW COMPANIES CAN VAULT AHEAD
BY DEVELOPING, MARKETING,
AND DELIVERING SUPERIOR EXPERTISE
"Thought leadership" is now a core part of the business lexicon. Numerous corporate websites devote whole sections to it. Entire conferences are built around it (TED and the World Economic Forum as the most exclusive ones). It's at the center of sophisti...
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