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Competing on Thought Leadership

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“An essential guide to the engine that drives the early adoption of disruptive innovations.”

--Geoffrey Moore, Author, Crossing the Chasm and Zone to Win



HOW COMPANIES CAN VAULT AHEAD

BY DEVELOPING, MARKETING,

AND DELIVERING SUPERIOR EXPERTISE

“Thought leadership” is now a core part of the business lexicon. Numerous corporate websites devote whole sections to it. Entire conferences are built around it (TED and the World Economic Forum as the most exclusive ones). It’s at the center of sophisti...