Competitive Branding: Winning in the Market Place with Value-Added Brands

"Torsten H. Nilson's new book Competitive Branding contains usefulinformation on two of the hottest words in marketing, "competitive"and "branding". It's a must read." Jack Trout, President of Trout& Partners Ltd USA, and global marketing strategist. "With theincreasing recognition that brands are assets that have to beactively managed, we all need keys to unlock the processes formanaging brands in a disciplined way. This book opens the doors!"Raoul Pinnell, Global Head of Brands and Commun...