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Competitive Intelligence: Gathering, Analysing and Putting it to Work

By Christopher Murphy
eBook
$139.95
By Christopher Murphy
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Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author’s own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and imaginative framework for anyone seeking to gather and make effective use of market and company data.

Categories

BusinessManagement & LeadershipMarketing & SalesMarketingManagement - General & MiscellaneousMarket Research