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By Wolfgang A. Gaul, Martin Both

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Overview

Das vorliegende Buch ist aus Vorlesungen entstanden, die im Rahmen der Marketing-Ausbildung an der Universitat Karlsruhe gehalten wurden. Zusatz- lich zu dem in diesem Buch behandelten Stoff iiber Computergestiitztes Marketing umfaBt das Lehrprogramm fiir diesen Teilbereich des Marketing an der Universitat Karlsruhe z. B. Rechnerpraktika, in denen der Umgang mit auf unterschiedlichen Computern implementierten Entscheidungsunterstiit- zungswerkzeugen fiir das Marketing geiibt werden kann (hi...

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