Conscious Capitalism Field Guide: Tools for Transforming Your Organization

by Raj Sisodia, Timothy Henry, Thomas Eckschmidt

Overview

Build conscious leadership into your business.

You subscribe to the basic idea that business can do more than make money, but you're not sure how to act on that conviction or how to share it with the rest of your organization. The Conscious Capitalism Field Guide—the authoritative follow-up to the bestselling book Conscious Capitalism, by John Mackey, CEO of Whole Foods Market, and leadership expert Raj Sisodia—gives you the tools for sharing and implementing the principles of higher purpose and conscious business throughout your organization.

This practical guide provides hands-on materials—the same tools used in companies such as Whole Foods Market, Southwest Airlines, Life is Good, The Container Store, Barry-Wehmiller, Zappos, and many others—that you can use on your own, with your team, or with others throughout your organization to build conscious leadership and practices into your business. Organized according to the four core principles (higher purpose, stakeholder orientation, conscious leadership, and conscious culture) of Conscious Capitalism, the book provides exercises, worksheets, checklists, and instructions—for use both individually and with teams—as well as advice, examples, and real-life stories to help you apply these ideas and make them come alive in your organization. You and your team will:

• write a purpose statement
• learn how to create win-win-win relationships with all your stakeholders
• create a "culture playbook" for your company
• develop a leadership checklist for your organization
• build a personal leadership development plan
• set priorities for the coming year and beyond

Product Details

ISBN-13:	9781633691704
Publisher:	Harvard Business Review Press
Publication date:	04/10/2018
Pages:	432
Product dimensions:	7.38(w) x 9.25(h) x (d)

About the Author

Raj Sisodia is the coauthor, along with Whole Foods Market CEO John Mackey, of the bestselling book Conscious Capitalism and a professor at Babson College.

Timothy Henry is the co-CEO and Managing Partner of Bridge Partnership and a cofounder of Conscious Capitalism, Inc., where he is a trustee and member of the executive leadership team.

Thomas Eckschmidt is a cofounder of Conscious Capitalism Brazil, speaker, certified B Corp entrepreneur, and serves on corporate boards.

Table of Contents

Foreword ix

Preface xv

1 Why Conscious Capitalism? 1

2 Starting the Journey 15

Part 1 Higher Purpose

3 Introduction to Organizational Purpose 39

4 Discovering Your Purpose 45

5 Articulating Your Purpose 63

6 Enculturating Your Purpose 71

Part 2 Stakeholder Orientation

7 The Stakeholder Model 99

8 Becoming Stakeholder Oriented 107

9 Identifying Your Stakeholders and Mapping Their Needs 141

10 Embedding a Stakeholder Orientation 157

Part 3 Conscious Culture

11 Introduction to Conscious Culture 181

12 Building a Conscious Culture: The Conscious-Culture Playbook 205

13 Evolving and Deepening Your Culture 225

Part 4 Conscious Leadership

14 Introduction to Conscious Leadership 241

15 Becoming a SELFLESS Leader 247

16 Becoming More Conscious 267

17 Organizational Approach to Conscious Leadership 287

Part 5 Implementation

18 Setting Organizational Priorities 305

19 Mobilizing the Organization 323

Epilogue 349

Appendix A Conscious Capitalism and the B Corp Movement 355

Appendix B Ugli Oranges Exercise 369

Appendix C The Barrett Approach to Measuring and Building a Conscious Culture 373

Notes 383

Index 389

Acknowledgments 403

About the Authors 405

Editorial Reviews

Advance Praise for the Conscious Capitalism Field Guide—

William Ury, coauthor, Getting to Yes; author, Getting to Yes with Yourself—
"A valuable workbook on how to turn business relationships from win-lose into win-win-win."

Tony Schwartz, CEO, The Energy Project; author, The Way We're Working Isn't Working—
"This timely guide to building a more human and more sustainably high-performing organization is concrete, actionable, and suffused with the passion of its authors to create great workplaces and change the experience of all of us who spend the greater part of our lives at the office!"

Chade-Meng Tan, former "Jolly Good Fellow," Google; New York Times bestselling author, Joy on Demand and Search Inside Yourself; and adjunct professor, Lee Kuan Yew School of Public Policy—
"The Conscious Capitalism Field Guide illuminates the path that businesses can take to become more conscious. It should be essential reading in boardrooms and business schools."

Ron Shaich, founder, Chairman, and CEO, Panera Bread—
"This book is a road map for corporate leaders interested in creating cultures that value innovation and social consciousness and building successful organizations that make a positive impact on the world."

Paul Polman, CEO, Unilever—
"This book gives a compelling account of why the successful companies of the future will be those rooted in a deeper sense of purpose, which it combines with a highly practical road map on how to move from aspiration to action."

From the Publisher