Table of Contents
Foreword ix
Preface xv
1 Why Conscious Capitalism? 1
2 Starting the Journey 15
Part 1 Higher Purpose
3 Introduction to Organizational Purpose 39
4 Discovering Your Purpose 45
5 Articulating Your Purpose 63
6 Enculturating Your Purpose 71
Part 2 Stakeholder Orientation
7 The Stakeholder Model 99
8 Becoming Stakeholder Oriented 107
9 Identifying Your Stakeholders and Mapping Their Needs 141
10 Embedding a Stakeholder Orientation 157
Part 3 Conscious Culture
11 Introduction to Conscious Culture 181
12 Building a Conscious Culture: The Conscious-Culture Playbook 205
13 Evolving and Deepening Your Culture 225
Part 4 Conscious Leadership
14 Introduction to Conscious Leadership 241
15 Becoming a SELFLESS Leader 247
16 Becoming More Conscious 267
17 Organizational Approach to Conscious Leadership 287
Part 5 Implementation
18 Setting Organizational Priorities 305
19 Mobilizing the Organization 323
Epilogue 349
Appendix A Conscious Capitalism and the B Corp Movement 355
Appendix B Ugli Oranges Exercise 369
Appendix C The Barrett Approach to Measuring and Building a Conscious Culture 373
Notes 383
Index 389
Acknowledgments 403
About the Authors 405