Conscious Coaching: The Art and Science of Building Buy-In

In the world of strength and conditioning, learning how to move others-not just physically, but also psychologically and emotionally-is paramount to getting the most out of them. People are the ultimate performance variable, and understanding how to effectively blend knowledge of proper training with the nuances of human behavior is integral to helping athletes achieve their ultimate goals. Unfortunately, while much attention has been given to the science of physical training, little attent...