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Consumer Behavior

By Ayalla Ruvio, Dawn Iacobucci
Paperback
$96.75
By Ayalla Ruvio, Dawn Iacobucci
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In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior.

The authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework des...

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BusinessMarketing & SalesMarketingConsumer Behavior