Consumer Feelings about Product Instructions

In the world of product development and marketing, we have a myth that “no one reads the product documents”. Inherent to this assumption is that product instructions are not important and can be ignored, as they are of no value.

I decided to challenge this myth to see how consumers feel about the instructions that come with the products they buy. Do consumers value clear and useable product documentation? When do they use product documentation? Do consumers want clear and useful instructions...